In a tricky box office summer, how can indie cinemas survive?

For decades, the Parkway Theater in South Minneapolis has been a popular movie theater. However, the movie exhibition industry is facing multiple challenges, including the impact of the pandemic, digital streaming, content delays due to strikes, changing consumer preferences, and inflation. According to data from Omdia, the number of cinemas and movie screens in the US has decreased by over 6% in 2023. To adapt, cinemas, both large and small, are exploring innovative approaches such as hosting live events, offering unique experiences, and providing event spaces for the community. Despite the challenges, cinema operators are finding ways to navigate the changing landscape and continue to engage audiences.